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Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival
Peter Anthonissen
€ 33.99
€ 31.10
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Description for Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival
Hardback. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, this title explains how to turn a crisis into an opportunity. Num Pages: 240 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 22. Weight in Grams: 574.
Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn ... Read more
Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Hardback
Publication date
2008
Condition
New
Weight
525g
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9780749454005
SKU
V9780749454005
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Peter Anthonissen
Peter F Anthonissen is an expert in the field of reputation management and crisis communication. He founded the communication consultancy Anthonissen & Associates in 1987 and his clients have included Renault, Coca-Cola, Procter & Gamble and the Belgian and Flemish governments, as well as many other leading organisations. He is a visiting professor at Vlerick Leuven Gent Management School and ... Read more
Reviews for Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival
"GetAbstract reccomends this savvy guide to CEOs, executives and corporate communication manager. Read it before something happens" Mint (India)