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Customer Integration in Industrial Innovation Projects
Patricia Sandmeier
€ 66.95
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Description for Customer Integration in Industrial Innovation Projects
Paperback. Num Pages: 268 pages, 29 black & white tables, biography. BIC Classification: KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 384.
The fact that customers can be a major source of innovation is well known. Research traditions on user-driven innovation have received a lot of attention since the first - search attempts in the early 80s. With today’s trend of opening up the internal inno- tion process, innovation actors are no longer restricted to R&D or cross-functional internal teams but include external partners as well. Open innovation and open R&D models are means to manage the increased technological complexity and customer - mands in the global market place. The roles of customers are no longer restricted to p- sive consumers whose ... Read more
The fact that customers can be a major source of innovation is well known. Research traditions on user-driven innovation have received a lot of attention since the first - search attempts in the early 80s. With today’s trend of opening up the internal inno- tion process, innovation actors are no longer restricted to R&D or cross-functional internal teams but include external partners as well. Open innovation and open R&D models are means to manage the increased technological complexity and customer - mands in the global market place. The roles of customers are no longer restricted to p- sive consumers whose ... Read more
Product Details
Format
Paperback
Publication date
2008
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
268
Condition
New
Number of Pages
268
Place of Publication
Wiesbaden, Germany
ISBN
9783834910356
SKU
V9783834910356
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Patricia Sandmeier
Dr. Patricia Sandmeier promovierte bei Prof. Dr. Oliver Gassmann am Institut für Technologiemanagement der Universität St. Gallen, Schweiz. Sie ist Vorstandsassistentin bei ABB Schweiz.
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