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Customer Knowledge Management
Silvio Wilde
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Description for Customer Knowledge Management
Hardback. This book focuses on theoretical and practical applications of Knowledge Management and Customer Relationship Management, including a case study that investigates knowledge management in both the administrative and the operational area of a concrete company. Num Pages: 143 pages, 15 black & white tables, biography. BIC Classification: KJMV3. Category: (P) Professional & Vocational. Dimension: 245 x 163 x 15. Weight in Grams: 374.
Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand ... Read more
Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand ... Read more
Product Details
Format
Hardback
Publication date
2011
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
143
Condition
New
Number of Pages
143
Place of Publication
Berlin, Germany
ISBN
9783642164743
SKU
V9783642164743
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Silvio Wilde
Silvio Wilde studied Human Resource Management and International Project Management at the University of Applied Sciences in Neuss (Fachhochschule für Oekonomie und Management) and currently works as a marketing and sales expert. Thanks to his previous employments at Siemens, AT&S, BASF and Bayer, he can look back on a broad range of experience in different corporate cultures. This also enabled ... Read more
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