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Customer-Lifetime-Value-Management
. Ed(S): Hofmann, Markus (Institute Of Technology, Blanchardstown, Dublin, Ireland Institute Of Technology Blanchardstown, Dublin, Ireland Institute
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Description for Customer-Lifetime-Value-Management
Paperback / so. Editor(s): Hofmann, Markus (Institute of Technology, Blanchardstown, Dublin, Ireland Institute of Technology Blanchardstown, Dublin, Ireland Institute of Technology Blanchardstown, Dublin, Ireland Institute of Technology Blanchardstown, Dublin, Ireland); Mertiens, Markus. Num Pages: 209 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 345.
Product Details
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Number of pages
209
Condition
New
Number of Pages
209
Place of Publication
Wiesbaden, Germany
ISBN
9783322902191
SKU
V9783322902191
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Hofmann, Markus (Institute Of Technology, Blanchardstown, Dublin, Ireland Institute Of Technology Blanchardstown, Dublin, Ireland Institute
Markus Hofmann ist Geschäftsführer von The Management Consulting Network Europe in Bad Homburg. Er berät renommierte Dienstleistungs- und Industrieunternehmen bei Aufgaben marktorientierter Führung in Marketing und Vertrieb. Die Autoren sind interessante Praktiker (z. B. DaimlerChrysler, Mannesmann-Arcor) und Wirtschaftsjournalisten (z. B. Wirtschaftswoche).
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