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Customer Loyalty: A Guide for Time Travellers
Etherington, Lyn, Robinson, Sionade
€ 94.44
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Description for Customer Loyalty: A Guide for Time Travellers
Hardcover. Num Pages: 174 pages, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 162 x 16. Weight in Grams: 440.
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
Product Details
Format
Hardback
Publication date
2006
Publisher
Palgrave Macmillan
Number of pages
256
Condition
New
Number of Pages
174
Place of Publication
Gordonsville, United States
ISBN
9781403997630
SKU
V9781403997630
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Etherington, Lyn, Robinson, Sionade
SIONADE ROBINSON is co-founder of the services excellence consultancy, Cape Consulting. She holds a doctorate in Systems Sciences and has worked for the global workplace learning consultancy, the Forum Corporation as well as setting up a research team at Cass Business School to study ways of developing service strategies to improve customer satisfaction. She works with all industries, particularly financial ... Read more
Reviews for Customer Loyalty: A Guide for Time Travellers
'Robinson and Etherington provide a fascinating look back at the history of loyalty. They also give tips about how to build and sustain it.' - Justin Keay, European Business