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Customer Loyalty and Success
James J. Lynch
€ 119.66
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Description for Customer Loyalty and Success
hardcover. Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy. Num Pages: 306 pages, biography. BIC Classification: KJC; KJMV7; KJSU. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 28. Weight in Grams: 540.
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.
Product Details
Format
Hardback
Publication date
1995
Publisher
Palgrave Macmillan United Kingdom
Number of pages
306
Condition
New
Number of Pages
292
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333639108
SKU
V9780333639108
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About James J. Lynch
JAMES J. LYNCH
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