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Customer Processes in Business-to-Business Service Transactions
Janine Frauendorf
€ 66.97
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Description for Customer Processes in Business-to-Business Service Transactions
Paperback. Series: Business-to-Business-Marketing. Num Pages: 318 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 422.
Services cannot be produced without customer participation. This aspect involves significant consequences for services management. The integration of the customer and the integration of the external resources that customers need to provide require comprehensive means to coordinate the activities of suppHers and customers. Services management Hterature is based on the idea that the success of service companies mainly depends on an effective and efficient design of supplier and customer interfaces. As a result, academic and practice-oriented service management problems are concerned with managing service processes. However, most approaches are focused on the supplier process side. Here, numerous concepts as well ... Read more
Services cannot be produced without customer participation. This aspect involves significant consequences for services management. The integration of the customer and the integration of the external resources that customers need to provide require comprehensive means to coordinate the activities of suppHers and customers. Services management Hterature is based on the idea that the success of service companies mainly depends on an effective and efficient design of supplier and customer interfaces. As a result, academic and practice-oriented service management problems are concerned with managing service processes. However, most approaches are focused on the supplier process side. Here, numerous concepts as well ... Read more
Product Details
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
318
Condition
New
Series
Business-to-Business-Marketing
Number of Pages
303
Place of Publication
Wiesbaden, Germany
ISBN
9783835006010
SKU
V9783835006010
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Janine Frauendorf
Dr. Janine Frauendorf promovierte bei Prof. Dr. Michael Kleinaltenkamp am Institut für Marketing der Freien Universität Berlin. Sie ist freiberuflich als Koordinatorin für das Journal of Business Market Managemt (JBM) tätig.
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