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Customer Relationship Management
Michael J. Cunningham
€ 11.99
€ 11.74
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Description for Customer Relationship Management
Paperback. Covers the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. This title also includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC. Series: ExpressExec S. Num Pages: 130 pages, Ill. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 124 x 11. Weight in Grams: 134.
Fast track route to developing world customer relationships
Fast track route to developing world customer relationships
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing
Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold
Includes a glossary of key concepts and a comprehensive resources guide
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
130
Condition
New
Series
ExpressExec S.
Number of Pages
128
Place of Publication
Oxford, United Kingdom
ISBN
9781841122137
SKU
V9781841122137
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Michael J. Cunningham
MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: How to build a profitable e-business; Smart Things to Know about E-Business and Partners.com.
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