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Customer Relationship Management
Federico Rajola
€ 65.78
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Description for Customer Relationship Management
Hardback. Explaining the right way to apply customer relationship management (CRM) systems under a business perspective, this book offers a theoretical and practical view on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Num Pages: 172 pages, 13 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 12. Weight in Grams: 980.
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful ... Read more
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful ... Read more
Product Details
Format
Hardback
Publication date
2003
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
172
Condition
New
Number of Pages
172
Place of Publication
Berlin, Germany
ISBN
9783540440017
SKU
V9783540440017
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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