Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Robert J. Galka
€ 142.15
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Description for Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Paperback. .
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes ... Read more
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
450
Place of Publication
London, United Kingdom
ISBN
9781138919525
SKU
V9781138919525
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Robert J. Galka
Roger J. Baran is an Associate Professor of Marketing at DePaul University, USA. Robert J. Galka is an Executive-in-Residence at DePaul University, USA.
Reviews for Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Baran and Galka have written a CRM text that accomplishes what we need. They organize and describe what we know, integrate the knowledge and point to where it will be going, then tie it all in an easy-to-read, appealing package. CRM is not going away and good books on it are hard to find, but this is one of them. ... Read more