Customer Service: Pearson New International Edition: A Practical Approach
Elaine Harris
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Description for Customer Service: Pearson New International Edition: A Practical Approach
Paperback. .
For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition,goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it covers a wide range of knowledge and skills and offers an extensive collection of activities to enliven and invigorate any lecture. This edition features a revised chapter on technology, new Ethics in Action exercises and coverage of the latest trends in the customer service field. Focusing on ... Read more
For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition,goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it covers a wide range of knowledge and skills and offers an extensive collection of activities to enliven and invigorate any lecture. This edition features a revised chapter on technology, new Ethics in Action exercises and coverage of the latest trends in the customer service field. Focusing on ... Read more
Product Details
Publisher
Pearson Education Limited United Kingdom
Number of pages
208
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
200
Place of Publication
Harlow, United Kingdom
ISBN
9781292040356
SKU
V9781292040356
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
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