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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Jill Griffin
€ 48.91
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Description for Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Paperback. Series: Jossey-Bass Business and Management Reader Series. Num Pages: 336 pages, Ill. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 22. Weight in Grams: 540.
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. ... Read more
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. ... Read more
Product Details
Format
Paperback
Publication date
2001
Publisher
John Wiley & Sons Inc United States
Number of pages
336
Condition
New
Series
Jossey-Bass Business and Management Reader Series
Number of Pages
336
Place of Publication
New York, United States
ISBN
9780787946678
SKU
V9780787946678
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jill Griffin
JILL GRIFFIN is president of The Griffin Group, an Austin, Texas, firm providing customer and staff loyalty research, keynote speaking, and loyalty and win-back program consulting. Her clients include Microsoft, Ford, Arthur Andersen, Hewlett-Packard, Marriott Hotels, and Advanced Micro Devices. Griffin is the author of the business best-seller Customer Loyalty: How to Earn It, How to Keep It (Jossey-Bass, 1997). ... Read more
Reviews for Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
"Winning back lost customers is the marketing equivalent of finding hidden treasure. Griffin and Lowenstein provide an excellent treasure map." (Dr. Leonard L. Berry, distinguished professor of marketing, Texas A&M University, and author of Discovering the Soul of Service) "Customer WinBack deals with one of the most overlooked dimensions of managing customer loyalty-earning it back. I've personally ... Read more