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Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits
Piyush Kumar
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Description for Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits
Paperback. Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. Num Pages: 181 pages, black & white illustrations. BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 10. Weight in Grams: 302.
In this book, the authors introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book.
In this book, the authors introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book.
First, they to introduce the underpinnings of a new flow-based measurement and management process that can promote truly unshackled thinking both within the marketing function as well as at its interface with ... Read more
Show LessProduct Details
Publisher
Business Expert Press United States
Number of pages
181
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
198
Place of Publication
Sterling Forest, United States
ISBN
9781606491935
SKU
V9781606491935
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Piyush Kumar
Dr. Piyush Kumar is associate professor of marketing at the Terry College of Business at the University of Georgia and currently a visiting associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. He is also the president of Stratistics Inc., a marketing strategy and analytics firm. His areas of expertise include brand management, service ... Read more
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