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25%OFFKit Yarrow - Decoding the New Consumer Mind: How and Why We Shop and Buy - 9781118647684 - V9781118647684
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Decoding the New Consumer Mind: How and Why We Shop and Buy

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Description for Decoding the New Consumer Mind: How and Why We Shop and Buy Hardcover. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. Num Pages: 224 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 21. Weight in Grams: 416.

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we ... Read more

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.

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Product Details

Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2014
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9781118647684
SKU
V9781118647684
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Kit Yarrow
KIT YARROW, Ph.D., is an award-winning consumer research psychologist, professor, consultant, and keynote speaker. She chairs the psychology department at Golden Gate University, with a joint appointment as a professor of psychology and marketing, and was recognized as the university's 2012 Outstanding Scholar. Kit writes for Time and Psychology Today. She is also the coauthor of Gen BuY: How Tweens, ... Read more

Reviews for Decoding the New Consumer Mind: How and Why We Shop and Buy
“In the world of shopping, Decoding the New Consumer Mind will make waves. This important book explains it all, uncovering where we are going and showing how individuals and companies can advance their offerings as well as their bottom lines.” —from the foreword by Paco Underhill, CEO, Envirosell, and author, Why We Buy “When I read ‘the ... Read more

Goodreads reviews for Decoding the New Consumer Mind: How and Why We Shop and Buy


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