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Design and Brand
Robert Kreuzbauer
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Description for Design and Brand
Paperback. On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management. Series: Marken- Und Produktmanagement. Num Pages: 248 pages, black & white illustrations. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 302.
On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.
On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.
Product Details
Format
Paperback
Publication date
2002
Publisher
Deutscher Universitats-Verlag Germany
Language
German
Number of pages
248
Condition
New
Series
Marken- Und Produktmanagement
Number of Pages
228
Place of Publication
Wiesbaden, Germany
ISBN
9783824475940
SKU
V9783824475940
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Robert Kreuzbauer
Dr. Robert Kreuzbauer promovierte bei Prof. Dr. Hans Mühlbacher am Institut für Wertprozessmanagement, Abteilung Marketing der Universität Innsbruck. Heute ist Berater bei der Kiska GmbH, einem führenden europäischen Design-Unternehmen.
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