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Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
€ 35.99
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Description for Design of Business: Why Design Thinking is the Next Competitive Advantage
Hardback. Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer. Num Pages: 208 pages, Illustrations. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 217 x 152 x 21. Weight in Grams: 336.
Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how ... Read more
Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how ... Read more
Product Details
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2009
Condition
New
Number of Pages
208
Place of Publication
, United States
ISBN
9781422177808
SKU
V9781422177808
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Roger L. Martin
Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron's.
Reviews for Design of Business: Why Design Thinking is the Next Competitive Advantage
... among the most fundamental and comprehensive books ever written about the subject of business design and design thinking.
Business Design Association, November 2nd, 2009 ...for readers interested in the processes of design...there are some interesting bits of detail and discussions on how exactly this is done. - The Financial Times, October 15, 2009 Insightful analysis of a hot ... Read more
Business Design Association, November 2nd, 2009 ...for readers interested in the processes of design...there are some interesting bits of detail and discussions on how exactly this is done. - The Financial Times, October 15, 2009 Insightful analysis of a hot ... Read more