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Carlos Martinez Onaindia - Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers - 9781118457474 - V9781118457474
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Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers

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Description for Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers Hardcover. As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 283 x 221 x 17. Weight in Grams: 988.

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK)

Get tactical insight from the top business-to-business branding experts—and gain a global presence

This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience.

This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and ... Read more

  • Features essential up-to-date strategies for keeping your brand fresh and enduring
  • Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more
  • Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands
  • Incorporates best practices for emerging markets

With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.

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Product Details

Format
Hardback
Publication date
2013
Publisher
John Wiley & Sons Inc
Number of pages
224
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9781118457474
SKU
V9781118457474
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Carlos Martinez Onaindia
CARLOS MARTINEZ ONAINDIA is Senior Manager, Global Brand, and BRIAN RESNICK is Associate Director, Global Brand, both at Deloitte Touche Tohmatsu Limited. They provide strategic and creative counsel around brand identity, which is active in more than 150 countries.

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