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Determinants of Private Label Attitude
Stefanie Weiss
€ 78.19
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Description for Determinants of Private Label Attitude
Paperback. Series: BestMasters. Num Pages: 158 pages, 4 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJC; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 221.
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed ... Read more
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed ... Read more
Product Details
Format
Paperback
Publication date
2015
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
158
Condition
New
Series
BestMasters
Number of Pages
143
Place of Publication
, Germany
ISBN
9783658086718
SKU
V9783658086718
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Stefanie Weiss
Stefanie Weiß has earned a Master’s degree in Marketing and Branding at the IMC Krems in Austria.
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