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Developing International Strategies
Grunig, Rudolf; Morschett, Dirk
€ 106.60
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Description for Developing International Strategies
Paperback. This book helps medium-sized companies adapt to the challenges and take advantage of the opportunities of the growing international business climate. The authors offer practical, usable advice on production, sourcing and strategic planning. Num Pages: 368 pages, biography. BIC Classification: KJK; KJV. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 599.
The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and ... Read more
The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
368
Condition
New
Number of Pages
368
Place of Publication
Berlin, Germany
ISBN
9783642445972
SKU
V9783642445972
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Grunig, Rudolf; Morschett, Dirk
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies. Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the ... Read more
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