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Digital Darwinism: Branding and Business Models in Jeopardy
Kreutzer, Ralf, Land, Karl-Heinz
€ 32.99
€ 27.36
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Description for Digital Darwinism: Branding and Business Models in Jeopardy
Paperback. This book will help readers begin to formulate a digital strategy for their company or brand. It provides insider information on the challenges for existing business models and digital transformation. Num Pages: 257 pages, 15 black & white illustrations, 105 colour illustrations, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 15. Weight in Grams: 420.
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
Product Details
Format
Paperback
Publication date
2014
Publisher
Copernicus
Condition
New
Number of Pages
257
Place of Publication
Berlin, Germany
ISBN
9783642544002
SKU
V9783642544002
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Kreutzer, Ralf, Land, Karl-Heinz
Professor Ralf T. Kreutzer is Professor of Marketing, Berlin School of Economics and Law and Marketing and Management Consultant. He worked as senior manager and managing director as Bertelsmann, Volkswagen and Deutsche Post. Karl-Heinz Land, Digital Darwinist and Evangelist, founder of Neuland Consult; is a renowned figure in the fields of Technology and Social Media Marketing with a 25-year ... Read more
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