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Digital Relevance: Developing Marketing Content and Strategies that Drive Results
Ardath Albee
€ 50.99
€ 41.90
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Description for Digital Relevance: Developing Marketing Content and Strategies that Drive Results
Hardback. Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Num Pages: 256 pages, 6 black & white tables, 6 figures, 1 graphs. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 160 x 23. Weight in Grams: 414.
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
240
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137452801
SKU
V9781137452801
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-96
About Ardath Albee
Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what's possible, why to embrace change and how to gain value that drives business. Ardath also authored the book eMarketing Strategies for the Complex Sale, ... Read more
Reviews for Digital Relevance: Developing Marketing Content and Strategies that Drive Results
Indispensable! Digital Relevance is the new standard for digital marketers. It's thorough, practical, and hype-free. Highly recommended! - Jay Baer, New York Times best-selling author of Youtility Ardath Albee has a unique talent for blowing away the hype and hyperbole that plagues digital marketing. Digital Relevance is an important book because ... Read more