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Business & Finance

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Business & Finance

Hardback. The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. This title demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and more. Num Pages: 296 pages, Illustrations. BIC Classification: KCK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 241 x 22. Weight in Grams: 584.
Publisher
Kogan Page Ltd
Number of pages
296
Format
Hardback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780749464714
ISBN
9780749464714
Hardback
Condition: New

€ 44.99
€ 39.81

Hardback.
Publisher
Random House USA Inc
Number of pages
352
Format
Hardback
Publication date
2013
Condition
New
SKU
V9780812992953
ISBN
9780812992953
Hardback
Condition: New

€ 33.99
€ 27.75

Hardback. .
Publisher
McGraw-Hill Education - Europe United States
Number of pages
256
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780071801256
ISBN
9780071801256
Hardback
Condition: New

€ 26.99
€ 20.16

Paperback. Num Pages: 256 pages. BIC Classification: 1DFG; 3JJG; KCZ. Category: (G) General (US: Trade). Dimension: 132 x 198 x 25. Weight in Grams: 232.
Publisher
Old Street Publishing
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781910400302
ISBN
9781910400302
Paperback
Condition: New

€ 13.99
€ 13.39

Hardback. Editor(s): Kutais, B. G. BIC Classification: KNTX1; UBW. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 260 x 187 x 18. Weight in Grams: 598.
Publisher
Nova Science Publishers Inc United States
Format
Hardback
Publication date
2012
Condition
New
SKU
V9781619420700
ISBN
9781619420700
Hardback
Condition: New

€ 168.73
€ 115.01

Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 110 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 177 x 6. Weight in Grams: 114.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
110
Format
Paperback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9781841124612
ISBN
9781841124612
Paperback
Condition: New

€ 15.99
€ 13.51

Hardback. This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior. Editor(s): Hyde, Kenneth F.; Ryan, Chris; Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 590 pages. BIC Classification: KNSG; KNSH; KNSP. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 50. Weight in Grams: 994.
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
590
Format
Hardback
Publication date
2012
Condition
New
SKU
V9781780527420
ISBN
9781780527420
Hardback
Condition: New

€ 145.87

Paperback. Editor(s): Sraffa, Piero. Num Pages: 534 pages, black & white illustrations, figures, black & white plates. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 229 x 153 x 39. Weight in Grams: 922.
Publisher
Liberty Fund Inc United States
Number of pages
534
Format
Paperback
Publication date
2004
Edition
Volume 5 ed.
Condition
New
SKU
V9780865979697
ISBN
9780865979697
Paperback
Condition: New

€ 15.99
€ 12.65

Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
280
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749469276
ISBN
9780749469276
Paperback
Condition: New

€ 36.99
€ 33.15

Paperback. Get the business funding you need to secure your success The issue of funding is one of the biggest pain points for small- and medium-sized businesses and one that comes up on a daily basis. Num Pages: 384 pages. BIC Classification: KJMV1. Category: (P) Professional & Vocational. Dimension: 235 x 187. .
Publisher
John Wiley & Sons Inc Australia
Number of pages
384
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119111597
ISBN
9781119111597
Paperback
Condition: New

€ 23.99
€ 19.29

Hardback. Workers experience an increasingly uncertain future and many have been forced to search for jobs in a highly competitive market. In this volume, we call upon the field's leading researchers to examine how economic conditions relate to occupational stress and well being. Editor(s): Perrewe, Pamela L.; Halbesleben, Jonathon R. B.; Rosen, Christopher C. Series Editor(s): Perrewe, Pamela L. Series: Research in Occupational Stress and Well Being. Num Pages: 370 pages, black & white tables, figures. BIC Classification: JMJ; KCX. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 34. Weight in Grams: 674.
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
370
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781781900048
ISBN
9781781900048
Hardback
Condition: New

€ 155.21

Hardcover. Contains a selection of articles describing different aspects of the development of innovative platforms for business education. This volume examines how business educators may develop innovative learning platforms. It describes educational technologies like action-based learning, problem-based learning, and student-centred education. Editor(s): Milter, Richard G.; Stinson, John E.; Gijselaers, Wim H. Series: Educational Innovation in Economics and Business. Num Pages: 354 pages, biography. BIC Classification: JNU; KC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 708.
Publisher
Springer
Format
Hardback
Publication date
1998
Edition
1998th Edition
Condition
New
SKU
V9780792350019
ISBN
9780792350019
Hardback
Condition: New

€ 178.24
€ 62.23

Paperback. This is the essential companion to the second edition of Jeffrey Wooldridge's widely used graduate econometrics text. Num Pages: 392 pages, black & white tables. BIC Classification: KCH. Category: (P) Professional & Vocational. Dimension: 217 x 279 x 22. Weight in Grams: 938.
Publisher
MIT Press Ltd United States
Number of pages
392
Format
Paperback
Publication date
2011
Edition
second edition
Condition
New
SKU
V9780262731836
ISBN
9780262731836
Paperback
Condition: New

€ 50.99
€ 43.95

Hardcover. Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Num Pages: 240 pages, illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 221 x 148 x 21. Weight in Grams: 360.
Publisher
John Wiley & Sons Inc United States
Number of pages
240
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118376768
ISBN
9781118376768
Hardback
Condition: New

€ 26.99
€ 20.11

Paperback. A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 241 x 14. Weight in Grams: 404.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478391
ISBN
9780749478391
Paperback
Condition: New

€ 46.99
€ 42.03

Hardcover. This book offers a critical assessment of the history of the euro, its crisis, and the rescue measures taken by the European Central Bank and the community of states. Num Pages: 416 pages, 59 Figures and 5 Tables. BIC Classification: 1QFE; KCBM; KCP; KCX; KFFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 165 x 241 x 28. Weight in Grams: 796.
Publisher
Oxford University Press
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780198702139
ISBN
9780198702139
Hardback
Condition: New

€ 71.99

Hardback. Written in a crisp and approachable style, Games and Information uses simple modeling techniques and straightforward explanations to provide students with an understanding of game theory and information economics. * Written for introductory courses seeking a little rigor. Num Pages: 560 pages, 140 illustrations. BIC Classification: KC. Category: (P) Professional & Vocational. Dimension: 250 x 191 x 31. Weight in Grams: 1234.
Publisher
John Wiley and Sons Ltd
Number of pages
560
Format
Hardback
Publication date
2006
Edition
4Rev Ed
Condition
New
SKU
V9781405136662
ISBN
9781405136662
Hardback
Condition: New

€ 51.99
€ 50.51

Paperback. Appropriate for all levels of expertise, this book provides the knowledge and tools required to conduct a human error analysis of accidents, regardless of operational category (military, commercial or general aviation). Num Pages: 182 pages, index. BIC Classification: GPH; KNGV; TRPS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 12. Weight in Grams: 354. The Human Factors Analysis and Classification System. 182 pages, index. Appropriate for all levels of expertise, this book provides the knowledge and tools required to conduct a human error analysis of accidents, regardless of operational category (military, commercial or general aviation). Cateogry: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. BIC Classification: GPH; KNGV; TRPS. Dimension: 232 x 157 x 12. Weight: 372.
Publisher
Taylor & Francis Ltd
Number of pages
182
Format
Paperback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780754618737
ISBN
9780754618737
Paperback
Condition: New

€ 61.12

Hardcover. .
Publisher
Financial Times/Prentice Hall
Format
Hardback
Publication date
1997
Condition
New
SKU
V9780273619758
ISBN
9780273619758
Hardback
Condition: New

€ 41.99
€ 8.04

Paperback. Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle. Num Pages: 162 pages, illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 213 x 130 x 14. Weight in Grams: 224.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
162
Format
Paperback
Publication date
2007
Condition
New
SKU
V9781841127699
ISBN
9781841127699
Paperback
Condition: New

€ 13.99
€ 12.60

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