Business & Finance
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Business & Finance
Hardback. The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. This title demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and more. Num Pages: 296 pages, Illustrations. BIC Classification: KCK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 241 x 22. Weight in Grams: 584.
- Publisher
- Kogan Page Ltd
- Number of pages
- 296
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464714
- ISBN
- 9780749464714
Hardback
Condition: New
€ 44.99€ 39.81
€ 44.99
€ 39.81
Hardback.
- Publisher
- Random House USA Inc
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780812992953
- ISBN
- 9780812992953
Hardback
Condition: New
€ 33.99€ 27.75
€ 33.99
€ 27.75
Hardback. .
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071801256
- ISBN
- 9780071801256
Hardback
Condition: New
€ 26.99€ 20.16
€ 26.99
€ 20.16
Paperback. Num Pages: 256 pages. BIC Classification: 1DFG; 3JJG; KCZ. Category: (G) General (US: Trade). Dimension: 132 x 198 x 25. Weight in Grams: 232.
- Publisher
- Old Street Publishing
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781910400302
- ISBN
- 9781910400302
Paperback
Condition: New
€ 13.99€ 13.39
€ 13.99
€ 13.39
Hardback. Editor(s): Kutais, B. G. BIC Classification: KNTX1; UBW. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 260 x 187 x 18. Weight in Grams: 598.
- Publisher
- Nova Science Publishers Inc United States
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781619420700
- ISBN
- 9781619420700
Hardback
Condition: New
€ 168.73€ 115.01
€ 168.73
€ 115.01
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 110 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 177 x 6. Weight in Grams: 114.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 110
- Format
- Paperback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781841124612
- ISBN
- 9781841124612
Paperback
Condition: New
€ 15.99€ 13.51
€ 15.99
€ 13.51
Hardback. This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior. Editor(s): Hyde, Kenneth F.; Ryan, Chris; Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 590 pages. BIC Classification: KNSG; KNSH; KNSP. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 50. Weight in Grams: 994.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 590
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781780527420
- ISBN
- 9781780527420
Hardback
Condition: New
€ 145.87
€ 145.87
Paperback. Editor(s): Sraffa, Piero. Num Pages: 534 pages, black & white illustrations, figures, black & white plates. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 229 x 153 x 39. Weight in Grams: 922.
- Publisher
- Liberty Fund Inc United States
- Number of pages
- 534
- Format
- Paperback
- Publication date
- 2004
- Edition
- Volume 5 ed.
- Condition
- New
- SKU
- V9780865979697
- ISBN
- 9780865979697
Paperback
Condition: New
€ 15.99€ 12.65
€ 15.99
€ 12.65
Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469276
- ISBN
- 9780749469276
Paperback
Condition: New
€ 36.99€ 33.15
€ 36.99
€ 33.15
Paperback. Get the business funding you need to secure your success The issue of funding is one of the biggest pain points for small- and medium-sized businesses and one that comes up on a daily basis. Num Pages: 384 pages. BIC Classification: KJMV1. Category: (P) Professional & Vocational. Dimension: 235 x 187. .
- Publisher
- John Wiley & Sons Inc Australia
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119111597
- ISBN
- 9781119111597
Paperback
Condition: New
€ 23.99€ 19.29
€ 23.99
€ 19.29
Hardback. Workers experience an increasingly uncertain future and many have been forced to search for jobs in a highly competitive market. In this volume, we call upon the field's leading researchers to examine how economic conditions relate to occupational stress and well being. Editor(s): Perrewe, Pamela L.; Halbesleben, Jonathon R. B.; Rosen, Christopher C. Series Editor(s): Perrewe, Pamela L. Series: Research in Occupational Stress and Well Being. Num Pages: 370 pages, black & white tables, figures. BIC Classification: JMJ; KCX. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 34. Weight in Grams: 674.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 370
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781781900048
- ISBN
- 9781781900048
Hardback
Condition: New
€ 155.21
€ 155.21
Hardcover. Contains a selection of articles describing different aspects of the development of innovative platforms for business education. This volume examines how business educators may develop innovative learning platforms. It describes educational technologies like action-based learning, problem-based learning, and student-centred education. Editor(s): Milter, Richard G.; Stinson, John E.; Gijselaers, Wim H. Series: Educational Innovation in Economics and Business. Num Pages: 354 pages, biography. BIC Classification: JNU; KC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 708.
- Publisher
- Springer
- Format
- Hardback
- Publication date
- 1998
- Edition
- 1998th Edition
- Condition
- New
- SKU
- V9780792350019
- ISBN
- 9780792350019
Hardback
Condition: New
€ 178.24€ 62.23
€ 178.24
€ 62.23
Paperback. This is the essential companion to the second edition of Jeffrey Wooldridge's widely used graduate econometrics text. Num Pages: 392 pages, black & white tables. BIC Classification: KCH. Category: (P) Professional & Vocational. Dimension: 217 x 279 x 22. Weight in Grams: 938.
- Publisher
- MIT Press Ltd United States
- Number of pages
- 392
- Format
- Paperback
- Publication date
- 2011
- Edition
- second edition
- Condition
- New
- SKU
- V9780262731836
- ISBN
- 9780262731836
Paperback
Condition: New
€ 50.99€ 43.95
€ 50.99
€ 43.95
Hardcover. Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Num Pages: 240 pages, illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 221 x 148 x 21. Weight in Grams: 360.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118376768
- ISBN
- 9781118376768
Hardback
Condition: New
€ 26.99€ 20.11
€ 26.99
€ 20.11
Paperback. A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 241 x 14. Weight in Grams: 404.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478391
- ISBN
- 9780749478391
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Hardcover. This book offers a critical assessment of the history of the euro, its crisis, and the rescue measures taken by the European Central Bank and the community of states. Num Pages: 416 pages, 59 Figures and 5 Tables. BIC Classification: 1QFE; KCBM; KCP; KCX; KFFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 165 x 241 x 28. Weight in Grams: 796.
- Publisher
- Oxford University Press
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198702139
- ISBN
- 9780198702139
Hardback
Condition: New
€ 71.99
€ 71.99
Hardback. Written in a crisp and approachable style, Games and Information uses simple modeling techniques and straightforward explanations to provide students with an understanding of game theory and information economics. * Written for introductory courses seeking a little rigor. Num Pages: 560 pages, 140 illustrations. BIC Classification: KC. Category: (P) Professional & Vocational. Dimension: 250 x 191 x 31. Weight in Grams: 1234.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 560
- Format
- Hardback
- Publication date
- 2006
- Edition
- 4Rev Ed
- Condition
- New
- SKU
- V9781405136662
- ISBN
- 9781405136662
Hardback
Condition: New
€ 51.99€ 50.51
€ 51.99
€ 50.51
Paperback. Appropriate for all levels of expertise, this book provides the knowledge and tools required to conduct a human error analysis of accidents, regardless of operational category (military, commercial or general aviation). Num Pages: 182 pages, index. BIC Classification: GPH; KNGV; TRPS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 12. Weight in Grams: 354. The Human Factors Analysis and Classification System. 182 pages, index. Appropriate for all levels of expertise, this book provides the knowledge and tools required to conduct a human error analysis of accidents, regardless of operational category (military, commercial or general aviation). Cateogry: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. BIC Classification: GPH; KNGV; TRPS. Dimension: 232 x 157 x 12. Weight: 372.
- Publisher
- Taylor & Francis Ltd
- Number of pages
- 182
- Format
- Paperback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780754618737
- ISBN
- 9780754618737
Paperback
Condition: New
€ 61.12
€ 61.12
Hardcover. .
- Publisher
- Financial Times/Prentice Hall
- Format
- Hardback
- Publication date
- 1997
- Condition
- New
- SKU
- V9780273619758
- ISBN
- 9780273619758
Hardback
Condition: New
€ 41.99€ 8.04
€ 41.99
€ 8.04
Paperback. Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle. Num Pages: 162 pages, illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 213 x 130 x 14. Weight in Grams: 224.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 162
- Format
- Paperback
- Publication date
- 2007
- Condition
- New
- SKU
- V9781841127699
- ISBN
- 9781841127699
Paperback
Condition: New
€ 13.99€ 12.60
€ 13.99
€ 12.60