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Business & Finance
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Business & Finance
Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199568925
- ISBN
- 9780199568925
Paperback
Condition: New
€ 11.99€ 10.89
€ 11.99
€ 10.89
Paperback.
The best way to beat the market is to follow the top endowments that always do: Harvard and Yale. The Ivy Portfolio is a step-by-step guide on how to track and mimic the investment results of these legendary endowments using an Exchange Traded Fund-based investment strategy. Num Pages: 240 pages, illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 21. Weight in Grams: 302.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118008850
- ISBN
- 9781118008850
Paperback
Condition: New
€ 23.99€ 17.78
€ 23.99
€ 17.78
Paperback. These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. Num Pages: 464 pages, Illustrations. BIC Classification: 1DBK; KNTP. Category: (P) Professional & Vocational. Dimension: 157 x 227 x 34. Weight in Grams: 690.
- Publisher
- Polity Press
- Number of pages
- 464
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780745661063
- ISBN
- 9780745661063
Paperback
Condition: New
€ 19.09
€ 19.09
Hardback. This book details effective organization and methods to manage the work necessary to ensure food safety within an organization. It demonstrates step-by-step examples that can be used for continuous improvement in sustaining food safety responsibilities. Series: Food Microbiology and Food Safety / Practical Approaches. Num Pages: 130 pages, biography. BIC Classification: KNXC; TDCT. Category: (P) Professional & Vocational. Dimension: 243 x 162 x 15. Weight in Grams: 398.
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 120
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9781461462040
- ISBN
- 9781461462040
Hardback
Condition: New
€ 107.28€ 105.66
€ 107.28
€ 105.66
Paperback. Num Pages: 544 pages, 237 colour illustrations. BIC Classification: KCM; KCN; RND; RNU. Category: (P) Professional & Vocational. Dimension: 181 x 232 x 35. Weight in Grams: 1398.
- Publisher
- Columbia University Press
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780231173155
- ISBN
- 9780231173155
Paperback
Condition: New
€ 50.99€ 44.31
€ 50.99
€ 44.31
Paperback. Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 13. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749478216
- ISBN
- 9780749478216
Paperback
Condition: New
€ 35.00
€ 35.00
Hardback. Num Pages: 224 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119361152
- ISBN
- 9781119361152
Hardback
Condition: New
€ 30.99€ 22.07
€ 30.99
€ 22.07
Paperback. Newly updated, award winning management book The Halo Effectcontinues to pull away the blinders that prevent us from telling what is good management. Num Pages: 288 pages. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 198 x 131 x 18. Weight in Grams: 202.
- Publisher
- Simon & Schuster Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- Re-issue
- Condition
- New
- SKU
- V9781471137167
- ISBN
- 9781471137167
Paperback
Condition: New
€ 16.99€ 12.26
€ 16.99
€ 12.26
![Stationery Office - ITIL Foundation Handbook [pack of 10] - 9780113313501 - V9780113313501](https://www.kennys.ie/products/thumbs/9780113313501.jpg "Stationery Office - ITIL Foundation Handbook [pack of 10] - 9780113313501 - V9780113313501")
Paperback. Num Pages: 310 pages, figs, tables. BIC Classification: KJMV; UQ. Category: (P) Professional & Vocational. Dimension: 142 x 219 x 81. Weight in Grams: 2834.
- Publisher
- TSO United Kingdom
- Number of pages
- 310
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd ed. (2012)
- Condition
- New
- SKU
- V9780113313501
- ISBN
- 9780113313501
Paperback
Condition: New
€ 154.16
€ 154.16
Paperback. .
- Publisher
- IBM Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780133375565
- ISBN
- 9780133375565
Paperback
Condition: New
€ 25.99€ 10.47
€ 25.99
€ 10.47
Paperback. This guide will allow readers to work their way through the muddle of company accounts. It provides an understanding of the newer valuation analysis techniques, such as economic value-added and value based management. Series: The FT Guides. Num Pages: 560 pages, illustrations. BIC Classification: KFCR. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 28. Weight in Grams: 1000.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 560
- Format
- Paperback
- Publication date
- 2010
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780273723967
- ISBN
- 9780273723967
Paperback
Condition: New
€ 38.99€ 37.79
€ 38.99
€ 37.79
Paperback. Num Pages: 194 pages, 18 black & white illustrations, 7 black & white tables, 1 black & white halftones, 17 bla. BIC Classification: KJMB; KJU. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 235 x 15. Weight in Grams: 288.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415747738
- ISBN
- 9780415747738
Paperback
Condition: New
€ 66.85
€ 66.85
Paperback. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2016
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781292115207
- ISBN
- 9781292115207
Paperback
Condition: New
€ 102.91
€ 102.91
Paperback. A manual on how to plan and prepare a book, approach a publisher, secure a contract, and build a reliable author-publisher relationship. It features developments in the world of electronic publishing, clarifying what can and cannot be achieved with word processors. It is intended for academics in various fields. Num Pages: 264 pages, 2 tables. BIC Classification: CJCW; KNTP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 16. Weight in Grams: 371. Clean copy with minor shelf wear
- Condition
- Used, Very Good
- Publisher
- Princeton University Press
- Format
- Paperback
- Publication date
- 1996
- Edition
- Edition Unstated
- SKU
- KOC0013239
- ISBN
- 9780691037097
Paperback
Condition: Used, Very Good
€ 12.00
€ 12.00
Hardback. How to succeed as a marketing leader in today's global, digital world BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 28. Weight in Grams: 458.
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259834714
- ISBN
- 9781259834714
Hardback
Condition: New
€ 32.99€ 23.79
€ 32.99
€ 23.79
Paperback. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos. Num Pages: 224 pages. BIC Classification: KJC; KJE; KNTX1. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 127 x 15. Weight in Grams: 162.
- Publisher
- Crimson Publishing
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780670920679
- ISBN
- 9780670920679
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Hardback. Series: PM Solutions Research. Num Pages: 394 pages, 29 black & white illustrations, 30 black & white tables. BIC Classification: KJMP. Category: (P) Professional & Vocational. Dimension: 243 x 164 x 26. Weight in Grams: 722.
- Publisher
- Taylor & Francis Inc United States
- Number of pages
- 394
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781439838129
- ISBN
- 9781439838129
Hardback
Condition: New
€ 168.80
€ 168.80
Hardback. Offers insights for CEOs and employees alike, revealing how innovation is being fueled by passionate workers and the companies that give them the time to explore what they care about most. This title focuses on the thought-leaders who are shaking up the corporate landscape, visionaries whose experiences can offer salvation for corporate America. Num Pages: 208 pages. BIC Classification: KJC; KJD. Category: (G) General (US: Trade). Dimension: 216 x 146 x 20. Weight in Grams: 312. 8vo.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- KEX0295330
- ISBN
- 9780062003232
Hardback
Condition: New
€ 4.99
€ 4.99
Hardback. .
- Publisher
- McGraw-Hill Education - Europe
- Format
- Hardback
- Publication date
- 2015
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780071836999
- ISBN
- 9780071836999
Hardback
Condition: New
€ 144.24€ 128.41
€ 144.24
€ 128.41
Paperback. .
- Publisher
- Kaplan Publishing
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781784156374
- ISBN
- 9781784156374
Paperback
Condition: New
€ 26.99€ 11.08
€ 26.99
€ 11.08
Paperback. This book explores what it means to be rational in a variety of contexts, from personal decisions to those affecting large groups of people. It introduces ideas from economics, philosophy, and other areas, showing how the theory applies to particular situations such as gambling and the allocation of resources. Series: Very Short Introductions. Num Pages: 144 pages, 5 halftones, numerous figures. BIC Classification: GPQ; JMH; KCA; PBUD. Category: (G) General (US: Trade). Dimension: 172 x 112 x 9. Weight in Grams: 120.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 144
- Format
- Paperback
- Publication date
- 2002
- Condition
- New
- SKU
- V9780192803030
- ISBN
- 9780192803030
Paperback
Condition: New
€ 11.99€ 10.89
€ 11.99
€ 10.89
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138694477
- ISBN
- 9781138694477
Paperback
Condition: New
€ 64.31
€ 64.31
Paperback. This established textbook explores how regions present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. Num Pages: 224 pages. BIC Classification: KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 189. .
- Publisher
- CABI Publishing
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781786391278
- ISBN
- 9781786391278
Paperback
Condition: New
€ 50.85€ 50.71
€ 50.85
€ 50.71
Paperback. Series: Brilliant Business. Num Pages: 256 pages. BIC Classification: KJ; KJC; KJM; KJMD. Category: (P) Professional & Vocational. Dimension: 216 x 135. Weight in Grams: 1000.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2018
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292135700
- ISBN
- 9781292135700
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06