Business & Finance
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Business & Finance
Paperback. Series: ExpressExec S. Num Pages: 120 pages, figures. BIC Classification: KJU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 178 x 130 x 9. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9781841121970
- ISBN
- 9781841121970
Paperback
Condition: New
€ 15.99€ 13.51
€ 15.99
€ 13.51
Paperback. Covers the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. This title includes examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 114 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 165 x 116 x 8. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 114
- Condition
- New
- SKU
- V9781841121963
- ISBN
- 9781841121963
Paperback
Condition: New
€ 15.99€ 13.51
€ 15.99
€ 13.51
Paperback. Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide. Series: ExpressExec S. Num Pages: 120 pages, Ill. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 177 x 138 x 9. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9781841121956
- ISBN
- 9781841121956
Paperback
Condition: New
€ 15.99€ 13.51
€ 15.99
€ 13.51
Paperback. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide. Series: ExpressExec S. Num Pages: 124 pages, black & white tables, figures. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 127 x 236 x 16. Weight in Grams: 122.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 124
- Condition
- New
- SKU
- V9781841121949
- ISBN
- 9781841121949
Paperback
Condition: New
€ 11.99€ 11.62
€ 11.99
€ 11.62
Paperback. Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused. This book includes examples and lessons from companies in hotel management, financial services and pharmaceuticals. It also offers a glossary of key concepts. Series: ExpressExec S. Num Pages: 118 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 123 x 10. Weight in Grams: 120.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841121932
- ISBN
- 9781841121932
Paperback
Condition: New
€ 15.99€ 13.57
€ 15.99
€ 13.57
Paperback. Covers key career management techniques, from lifelong learning to getting promoted, and from surviving office politics to goal setting. This book includes a glossary of key concepts and a comprehensive resources guide. It is suitable for people who need to master business thinking and practice quickly. Series: ExpressExec S. Num Pages: 114 pages. BIC Classification: KJMV2; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 126 x 10. Weight in Grams: 120.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 114
- Condition
- New
- SKU
- V9781841121925
- ISBN
- 9781841121925
Paperback
Condition: New
€ 15.99€ 13.51
€ 15.99
€ 13.51
Paperback. Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 138 pages. BIC Classification: KJK; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 125 x 11. Weight in Grams: 136.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 138
- Condition
- New
- SKU
- V9781841121918
- ISBN
- 9781841121918
Paperback
Condition: New
€ 15.99€ 13.51
€ 15.99
€ 13.51
Paperback. covers the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities. This title includes examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN. Series: ExpressExec S. Num Pages: 146 pages, black & white illustrations. BIC Classification: KJC; KJK. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 125 x 12. Weight in Grams: 146.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 146
- Condition
- New
- SKU
- V9781841121901
- ISBN
- 9781841121901
Paperback
Condition: New
€ 11.99€ 11.62
€ 11.99
€ 11.62
Paperback. "This powerfully argued book combines excellent analysis of future trends with insights into directing and managing the forces of change. Num Pages: 208 pages, Ill. BIC Classification: KJ; KN. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 218 x 203 x 13. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781841121871
- ISBN
- 9781841121871
Paperback
Condition: New
€ 23.99€ 19.14
€ 23.99
€ 19.14
Paperback. aeo A genuine time and money--saver--no need to invest in big textbooks aeo The Ultimateformula is highly successful aeo The author is regarded as a visionary business thinker--hea s the founder of the Bristol Management Research Centre and editor of Future Filter,a business digest for the new economy. Series: Ultimate S. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 164 x 16. Weight in Grams: 418.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9781841121802
- ISBN
- 9781841121802
Paperback
Condition: New
€ 21.99€ 18.21
€ 21.99
€ 18.21
Paperback. Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules. Num Pages: 278 pages, Ill. BIC Classification: KJE; KJM; KJS; UDB. Category: (G) General (US: Trade). Dimension: 233 x 156 x 21. Weight in Grams: 438.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 278
- Condition
- New
- SKU
- V9781841121598
- ISBN
- 9781841121598
Paperback
Condition: New
€ 21.99€ 18.21
€ 21.99
€ 18.21
Paperback. Amazon revolutionized the way the world buys books. And now, after having toppled the bookselling giants on--line, Amazona s leader, Jeff Bezos, is now taking Amazon. com into uncharted territory. Series: Big Shots S. Num Pages: 232 pages, Ill. BIC Classification: KJE; KNP; UDB. Category: (G) General (US: Trade). Dimension: 142 x 217 x 13. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd
- Number of pages
- 232
- Condition
- New
- SKU
- V9781841121550
- ISBN
- 9781841121550
Paperback
Condition: New
€ 13.99€ 12.56
€ 13.99
€ 12.56
Paperback. Now brought completely up--to--date for this new edition, Business The Jack Welch Way, not only reveals the secrets of Welchsa remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. Series: Big Shots S. Num Pages: 192 pages, Ill. BIC Classification: BGB; KJM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 217 x 142 x 13. Weight in Grams: 246.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Capstone
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781841121512
- ISBN
- 9781841121512
Paperback
Condition: New
€ 13.99€ 12.60
€ 13.99
€ 12.60
Hardcover. Based on first-hand experience, this book explores some extraordinary cases of corporate metamorphosis as we begin the long haul from today's Caterpillar Economy to tomorrow's Butterfly Economy. It also shows how business leaders and boards build values-based platforms essential for sustainable value creation. Num Pages: 304 pages, illustrations. BIC Classification: KC; KJM. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 26. Weight in Grams: 600.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 304
- Condition
- New
- SKU
- V9781841121420
- ISBN
- 9781841121420
Hardback
Condition: New
€ 26.99€ 21.99
€ 26.99
€ 21.99
Paperback.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 160
- Condition
- New
- SKU
- V9781841121185
- ISBN
- 9781841121185
Paperback
Condition: New
€ 24.99€ 20.11
€ 24.99
€ 20.11
Paperback. Britain in 2010: The New Business Landscape focuses on the continuities and discontinuities in the changing social structure of Britain. This text is a landmark vision of the countya s future at a time of unprecedented opportunity. Num Pages: 186 pages, illustrations. BIC Classification: 1DBK; 3JM; JF; JP; KN. Category: (G) General (US: Trade). Dimension: 212 x 180 x 10. Weight in Grams: 204.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 186
- Condition
- New
- SKU
- V9781841121000
- ISBN
- 9781841121000
Paperback
Condition: New
€ 13.99€ 12.56
€ 13.99
€ 12.56
Paperback. Get ready for a whole new world -- a world of Blur in which traditional boundaries between product and service, capital and people, buyer and seller, and real and virtual no longer exist. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 222 x 162 x 16. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd
- Number of pages
- 288
- Condition
- New
- SKU
- V9781841120829
- ISBN
- 9781841120829
Paperback
Condition: New
€ 13.99€ 12.56
€ 13.99
€ 12.56
Paperback. A seemingly endless parade of consultants, academics and journalists continue to pontificate about management, leadership and the dream of the perfect organization. But only a tiny fraction have really changed the way business works. These are the gurus. Series: Ultimate Series. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 231 x 24. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 308
- Condition
- New
- SKU
- V9781841120751
- ISBN
- 9781841120751
Paperback
Condition: New
€ 21.99€ 18.21
€ 21.99
€ 18.21
Paperback. Smart Things to Know about Growth is a sharp look at the latest thinking on making the most of the opportunities and avoiding the pitfalls associated with rapid growth. Series: Smart Things to Know About (Stay Smart!) Series. Num Pages: 312 pages, Illustrations. BIC Classification: KJC; KJM. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 209 x 175 x 24. Weight in Grams: 492.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781841120522
- ISBN
- 9781841120522
Paperback
Condition: New
€ 19.99€ 17.27
€ 19.99
€ 17.27
Hardcover. When everyone in an organization is focused on results it is easy to lose sight of the bigger picture. This book uses the experience of Nokia to develop a frame--work for the organization of the future -- one which is efficient, learning and healthy. Num Pages: 242 pages, Ill. BIC Classification: KJC; KJQ; KJU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 162 x 25. Weight in Grams: 532.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 242
- Condition
- New
- SKU
- V9781841120485
- ISBN
- 9781841120485
Hardback
Condition: New
€ 26.99€ 21.99
€ 26.99
€ 21.99