Business & Finance
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Business & Finance
Hardcover. We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations. Num Pages: 233 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 164 x 20. Weight in Grams: 524.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9780230222434
- ISBN
- 9780230222434
Hardback
Condition: New
€ 83.83
€ 83.83
Paperback. Cutting carbon emissions is urgent but very challenging in wealthy democracies. Energy for the Future analyzes the changing contexts, imperatives and fault lines, and proposes ways forwards. Greater public engagement and a new approach to markets are vital, but traditional concerns with energy security and economic efficiency cannot be set aside. Editor(s): Scrase, Ivan; MacKerron, Gordon. Series: Energy, Climate and the Environment. Num Pages: 320 pages, biography. BIC Classification: KNB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 141 x 22. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 320
- Condition
- New
- SKU
- V9780230221529
- ISBN
- 9780230221529
Paperback
Condition: New
€ 127.46
€ 127.46
Hardback. Cutting carbon emissions is urgent but very challenging in wealthy democracies. Energy for the Future analyzes the changing contexts, imperatives and fault lines, and proposes ways forwards. Greater public engagement and a new approach to markets are vital, but traditional concerns with energy security and economic efficiency cannot be set aside. Editor(s): Scrase, Ivan; MacKerron, Gordon. Series: Energy, Climate and the Environment. Num Pages: 320 pages, biography. BIC Classification: KNB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 22. Weight in Grams: 558.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 320
- Condition
- New
- SKU
- V9780230221512
- ISBN
- 9780230221512
Hardback
Condition: New
€ 128.45
€ 128.45
Hardcover. Drawing on extensive and detailed fieldwork within airlines-an industry that pioneered near-miss analysis- this book develops a clear set of practical implications and theoretical propositions regarding how all organizations can learn from 'near-miss' events and better manage risk and resilience. Num Pages: 240 pages, 1 figures, 1 diagrames. BIC Classification: KNGV; KNXC. Category: (P) Professional & Vocational. Dimension: 219 x 145 x 18. Weight in Grams: 408.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2014th Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780230220843
- ISBN
- 9780230220843
Hardback
Condition: New
€ 194.05
€ 194.05
Hardback. Internationally renowned scholars investigate the discourses, practices and perspectives on Corporate Social Responsibility (CSR) across a wide range of multicultural, multi-ethnic and cross country experiences. Case studies are included from Canada, Europe, Latin America, Africa and Asia. Editor(s): Raman, K. Ravi; Lipschutz, Ronnie D. Series: International Political Economy Series. Num Pages: 293 pages, biography. BIC Classification: KJG; KJR. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 24. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 293
- Condition
- New
- SKU
- V9780230220775
- ISBN
- 9780230220775
Hardback
Condition: New
€ 67.24
€ 67.24
Hardcover. A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement. Num Pages: 221 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 235 x 19. Weight in Grams: 484.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230220324
- ISBN
- 9780230220324
Hardback
Condition: New
€ 67.21
€ 67.21
Hardback. Offers an introduction to various aspects of consumer credit. This book is suitable for an international audience from a variety of disciplines. It covers the history of credit, the types of consumer credits, how credit is granted and managed, the legal framework within which commercial lenders must operate, as well as consumer and ethical issues. Num Pages: 268 pages, 3 black & white illustrations, biography. BIC Classification: KFFL. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2 Rev ed
- Number of pages
- 268
- Condition
- New
- SKU
- V9780230220157
- ISBN
- 9780230220157
Hardback
Condition: New
€ 149.95
€ 149.95
Hardback. This book highlights strategies for poverty reduction in developing countries, with emphasis on the power of the market mechanism and vigor of the private sector, focusing ODA on a few longer term challenges and leveraging advances in technology to the fullest, and underlining the importance of human rights and security. Editor(s): Shiraishi, Takashi; Yamagata, Tatsufumi; Yusuf, Shahid. Series: IDE-JETRO series. Num Pages: 207 pages, 14 black & white illustrations, biography. BIC Classification: 1QFG; JFFA; KCM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 12. Weight in Grams: 392.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 207
- Condition
- New
- SKU
- V9780230219946
- ISBN
- 9780230219946
Hardback
Condition: New
€ 127.73
€ 127.73
Hardcover. Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this. Num Pages: 285 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 244 x 156 x 1. Weight in Grams: 578.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 288
- Condition
- New
- SKU
- V9780230219762
- ISBN
- 9780230219762
Hardback
Condition: New
€ 78.89
€ 78.89
Hardback. As European integration continues, the future of EMU becomes ever more important. Can EMU help create an integrated European community, or will it prove a hindrance to the EU project? This book brings together the experts in the area to provide an interdisciplinary perspective on the issues expected to face EMU over the next few decades. Editor(s): Talani, Leila Simona. Num Pages: 224 pages, biography. BIC Classification: 1QFE; KCBM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 14. Weight in Grams: 415.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230218413
- ISBN
- 9780230218413
Hardback
Condition: New
€ 66.95
€ 66.95
Hardback. Provides a detailed analysis of the achievements and disappointments of the modern Indian economy, and an exploration of the issues which are shaping India's economic future. Offers a comprehensive overview of the state of India's economy in the twenty-first century and is essential for postgraduates and scholars interested in this area. Editor(s): Jha, Raghbendra. Num Pages: 319 pages, biography. BIC Classification: 1FKA; KC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 319
- Condition
- New
- SKU
- V9780230218352
- ISBN
- 9780230218352
Hardback
Condition: New
€ 128.75
€ 128.75
Hardback. Gendering the World Bank provides an unusual, wide-ranging and accessible account of the constitution and effects of discourses of neoliberal governance. Paying particular attention to how gender matters in and to contemporary global governance, the author focuses in particular on the development discourse of the World Bank. Num Pages: 259 pages, biography. BIC Classification: JFSJ1; KCP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 519.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 259
- Condition
- New
- SKU
- V9780230218277
- ISBN
- 9780230218277
Hardback
Condition: New
€ 67.36
€ 67.36
Hardback. Achieving operative excellence is an important endeavour for all companies -- it is the golden path that leads to increased value over the long term. Through this book you too can achieve operations excellence within your own company. Editor(s): Schwientek, Roland; Schmidt, Axel. Series: International Management Knowledge. Num Pages: 320 pages, biography. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 18. Weight in Grams: 616.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 320
- Condition
- New
- SKU
- V9780230217805
- ISBN
- 9780230217805
Hardback
Condition: New
€ 68.01
€ 68.01
paperback. Presents an examination of the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. This book has data on a range of real-life advertising wording that makes it a useful recommended reading for undergraduates. Num Pages: 220 pages, biography. BIC Classification: CFB; KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 12. Weight in Grams: 291.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2005th Edition
- Number of pages
- 220
- Condition
- New
- SKU
- V9780230217065
- ISBN
- 9780230217065
Paperback
Condition: New
€ 65.86
€ 65.86
Hardback. Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city Series: Consumption and Public Life. Num Pages: 222 pages, biography. BIC Classification: JFC; JFD; JFFT; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 222 x 139 x 18. Weight in Grams: 382.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9780230216808
- ISBN
- 9780230216808
Hardback
Condition: New
€ 67.07
€ 67.07
Paperback. Adrian Furnham takes a sideways glance at management in this book of short essays. The essays are like tablets: to be taken a few at a time. They are designed to cure hangovers, reduce blood pressure and lighten the mood. They are also meant to be prophylactics against managerial madness. Take two, then call Adrian in the morning. Num Pages: 212 pages, biography. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 233 x 155 x 11. Weight in Grams: 330. Sense and Nonsense for the Successful Manager. 216 pages, 4 black & white tables, 3 figures. Adrian Furnham takes a sideways glance at management in this book of short essays. The essays are like tablets: to be taken a few at a time. They are designed to cure hangovers, reduce blood pressure and lighten the mood. They are also meant to be prophylactics against managerial madness. Take two, then call Adrian in the morning. Cateogry: (P) Professional & Vocational. BIC Classification: KJM. Dimension: 233 x 155 x 11. Weight: 330.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 212
- Condition
- New
- SKU
- V9780230216648
- ISBN
- 9780230216648
Paperback
Condition: New
€ 66.95
€ 66.95
The New Asian Innovation Dynamics. China and India in Perspective.
. Ed(S): Parayil, Govindan; D'Costa, Anthony ...
Hardback. This empirically and conceptually rich volume identifies the emerging dynamics in the broader areas of science, technology and R&D in China and India by identifying the principal forces and actors at work that shape the new global division of labour in the internationalization of technology and innovation. Editor(s): Parayil, Govindan; D'Costa, Anthony P. Series: Technology, Globalization and Development. Num Pages: 308 pages, biography. BIC Classification: 1FKA; 1FPC; KJD. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 19. Weight in Grams: 625.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 308
- Condition
- New
- SKU
- V9780230209459
- ISBN
- 9780230209459
Hardback
Condition: New
€ 68.08
€ 68.08
Hardback. Eminent scholars investigate the sharp contrast between the acute and multi-dimensional scale of the challenges to global health governance and the contradictory and ineffective responses to them. They draw on a wide range of disciplines to uncover the critical political economy dynamics in the contemporary governance of global health. Editor(s): Kay, Adrian; Williams, Owain. Series: International Political Economy Series. Num Pages: 283 pages, 3 black & white illustrations, biography. BIC Classification: JFFS; JPS; KCP; MBP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 22. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 283
- Condition
- New
- SKU
- V9780230205918
- ISBN
- 9780230205918
Hardback
Condition: New
€ 127.97
€ 127.97
Hardback. In a systematic study of the political economy of East Asia, Cai adopts an historical perspective alongside a contemporary focus, exploring East Asia's development since the late 19th century. Following similar paths to economic development, East Asian states have achieved economic success, integrating themselves into a regional economy. Series: International Political Economy Series. Num Pages: 273 pages, biography. BIC Classification: 1FP; KCP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 273
- Condition
- New
- SKU
- V9780230205895
- ISBN
- 9780230205895
Hardback
Condition: New
€ 67.77
€ 67.77
Hardback. Bringing together a number of leading scholars and pioneering research, this volume explores the links between corporate governance and international business, and demonstrates how corporate governance influences the attractiveness of host countries to inward investors, as well as the internationalization strategies of MNEs themselves. Editor(s): Strange, Roger; Jackson, Gregory. Series: Academy of International Business (UKI) Series. Num Pages: 333 pages, 9 black & white illustrations, biography. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 20. Weight in Grams: 605.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 333
- Condition
- New
- SKU
- V9780230203396
- ISBN
- 9780230203396
Hardback
Condition: New
€ 128.72
€ 128.72