Business & Finance
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Business & Finance
Paperback. The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself. Num Pages: 360 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 193 x 19. Weight in Grams: 682.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470051245
- ISBN
- 9780470051245
Paperback
Condition: New
€ 27.99€ 20.71
€ 27.99
€ 20.71
Paperback.
- Publisher
- Harriman House Publishing United Kingdom
- Number of pages
- 174
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781905641840
- ISBN
- 9781905641840
Paperback
Condition: New
€ 33.99€ 24.50
€ 33.99
€ 24.50
Hardback. Thoroughly revised new edition of Breaking Through. This book explains the importance of customer centricity to any customer-driven business and outlines how to implement it step-by-step Num Pages: 310 pages, 21 diagrames, 9 black & white tables, 6 figures. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 240 x 157 x 22. Weight in Grams: 612.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137395498
- ISBN
- 9781137395498
Hardback
Condition: New
€ 66.54
€ 66.54
Paperback. What are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all? Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 129 x 196 x 19. Weight in Grams: 222.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241959992
- ISBN
- 9780241959992
Paperback
Condition: New
€ 20.99€ 16.69
€ 20.99
€ 16.69
Paperback. .
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2013
- Edition
- Reprint
- Condition
- New
- SKU
- V9780199322183
- ISBN
- 9780199322183
Paperback
Condition: New
€ 20.99€ 16.66
€ 20.99
€ 16.66
Paperback. Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. This book can help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 155 x 16. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749464738
- ISBN
- 9780749464738
Paperback
Condition: New
€ 35.99€ 32.68
€ 35.99
€ 32.68
Paperback. This volume's contributors examine the ways the legacies of socialism continue to shape and inform China's capitalist present, contending that contemporary China is shaped by an overlapping mix of socialist and capitalist institutional strategies, political procedures, legal regulations, religious rituals, and everyday practices. Editor(s): Rojas, Carlos; Litzinger, Ralph A. Num Pages: 272 pages, 15 photographs. BIC Classification: 1FPC; JHMC; KCM; KCP; RGL. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 15. Weight in Grams: 386.
- Publisher
- Duke University Press
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780822361930
- ISBN
- 9780822361930
Paperback
Condition: New
€ 29.99€ 29.12
€ 29.99
€ 29.12
Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 199 x 241 x 13. Weight in Grams: 694.
- Publisher
- powerHouse Books
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781576877319
- ISBN
- 9781576877319
Paperback
Condition: New
€ 20.56
€ 20.56
Hardback. With the rise of the Internet, many pundits predicted that middlemen would disappear. But that hasn't happened. Far from killing the middleman, the Internet has generated a thriving new breed. In The Middleman Economy, Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play. Num Pages: 240 pages, 1 charts. BIC Classification: 1KBB; KC. Category: (P) Professional & Vocational. Dimension: 162 x 243 x 25. Weight in Grams: 406.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137530196
- ISBN
- 9781137530196
Hardback
Condition: New
€ 58.20€ 53.04
€ 58.20
€ 53.04
Paperback. Crabtree and Durand explore how the Peruvian elite and foreign mining interests have been able to entrench their position and marginalise the left, even as leftist governments have risen to power elsewhere on the continent. Num Pages: 256 pages. BIC Classification: 1KLSR; JPH; KCP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 135. .
- Publisher
- Zed Books Ltd
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781783609031
- ISBN
- 9781783609031
Paperback
Condition: New
€ 32.99€ 27.52
€ 32.99
€ 27.52
Paperback.
- Publisher
- The History Press Ltd
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2003
- Condition
- New
- SKU
- V9780752428796
- ISBN
- 9780752428796
Paperback
Condition: New
€ 19.99€ 18.38
€ 19.99
€ 18.38
Paperback. Examining the policies of the Thatcher governments helps us understand the economic and social conditions in Britain today. The book explores Thatcherite policies on the economy, social welfare, housing, education, crime, families, and social inequality, and examines what can be said about the legacy of Thatcherism for the 21st century. Editor(s): Farrall, Stephen; Hay, Colin. Series: British Academy Original Paperbacks. Num Pages: 260 pages, 12 figures. BIC Classification: 1DBK; 3JJP; JKS; JPFM; JPQB; KCP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 232 x 20. Weight in Grams: 570.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 260
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780197265703
- ISBN
- 9780197265703
Paperback
Condition: New
€ 52.56
€ 52.56
Hardcover. Offers a treatment of health and safety problems in agriculture and related industries. This book addresses respiratory health risks, grain dust exposures, occupational asthma, chronic lung disease, chemical exposures, incidence of cancer in farmers, and stress and psychiatric problems, from basic science to practical clinical aspects. Num Pages: 456 pages, illustrations. BIC Classification: KNXC; TV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 279 x 216 x 28. Weight in Grams: 1474.
- Publisher
- Taylor & Francis Inc United States
- Number of pages
- 456
- Format
- Hardback
- Publication date
- 1989
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780849301605
- ISBN
- 9780849301605
Hardback
Condition: New
€ 316.50
€ 316.50
Paperback. Num Pages: 338 pages, black & white illustrations. BIC Classification: KJH; KJMB; VSB. Category: (G) General (US: Trade). Dimension: 230 x 153 x 18. Weight in Grams: 494.
- Publisher
- Viperion Publishing Corporation
- Format
- Paperback
- Publication date
- 2011
- Edition
- Updated and Refreshed for the ed.
- Condition
- New
- SKU
- V9780984358106
- ISBN
- 9780984358106
Paperback
Condition: New
€ 27.99€ 27.83
€ 27.99
€ 27.83
Hardback. .
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9781137426574
- ISBN
- 9781137426574
Hardback
Condition: New
€ 105.83€ 104.33
€ 105.83
€ 104.33
Paperback. This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Series: MBA Series. Num Pages: 544 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 157 x 28. Weight in Grams: 816.
- Publisher
- Macmillan Education UK United Kingdom
- Number of pages
- 584
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781137300294
- ISBN
- 9781137300294
Paperback
Condition: New
€ 76.43€ 68.75
€ 76.43
€ 68.75
Paperback. An accessible, step-by-step guide to building an app-based business which will be essential reading for anybody who has an idea for an app but is unsure of where to start. Num Pages: 480 pages, Line drawings (b&w) tbc. BIC Classification: KJH; KNTX1. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 236 x 34. Weight in Grams: 620.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780349401379
- ISBN
- 9780349401379
Paperback
Condition: New
€ 19.99€ 14.72
€ 19.99
€ 14.72
Multiple-component retail product. .
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2014
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781285187815
- ISBN
- 9781285187815
Paperback
Condition: New
€ 191.16
€ 191.16
Paperback. Argues that the right state of mind will make you the kind of person who can enlist the cooperation of fate and take advantage of synchronicity, creating the conditions for 'predictable miracles'. This title maps out the inner path of leadership for those who feel the call to achieve their full potential. Num Pages: 256 pages. BIC Classification: KJMB; VSP. Category: (P) Professional & Vocational. Dimension: 226 x 185 x 15. Weight in Grams: 450.
- Publisher
- Berrett-Koehler
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781609940171
- ISBN
- 9781609940171
Paperback
Condition: New
€ 33.99€ 22.08
€ 33.99
€ 22.08
Paperback. Num Pages: 290 pages. BIC Classification: JFF; KJC; KJMB; KJMV2; KJU. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 174. Weight in Grams: 535.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138245563
- ISBN
- 9781138245563
Paperback
Condition: New
€ 70.83
€ 70.83