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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
Rita Gunther McGrath
€ 38.99
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Description for Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
Hardback. You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? Num Pages: 256 pages, ill. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 26. Weight in Grams: 556.
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, ... Read more
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
Harvard Business Review Press United States
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
, United States
ISBN
9781591396857
SKU
V9781591396857
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Rita Gunther McGrath
Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.
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