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Do You Want to Keep Your Customers Forever
Pine, Joseph B.; Peppers, Don; Rogers, Martha, Ph.D
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Description for Do You Want to Keep Your Customers Forever
Paperback. Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever. Num Pages: 96 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 172 x 127 x 7. Weight in Grams: 82.
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
Product Details
Format
Paperback
Publication date
2010
Publisher
Harvard Business Review Press United States
Number of pages
96
Condition
New
Number of Pages
96
Place of Publication
, United States
ISBN
9781422140277
SKU
V9781422140277
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Pine, Joseph B.; Peppers, Don; Rogers, Martha, Ph.D
B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of "Mass Customization: The New Frontier in Business Competition" (HBS Press, 1993) among other books. Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications ... Read more
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