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. Ed(S): Sriram, V.; Bilgin, F. Zeynep - Drivers of Global Business Success - 9781349725137 - V9781349725137
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Drivers of Global Business Success

€ 127.73
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Description for Drivers of Global Business Success Paperback. Editor(s): Sriram, V.; Bilgin, F. Zeynep. Num Pages: 315 pages, biography. BIC Classification: KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.

Product Details

Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
315
Condition
New
Number of Pages
298
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349725137
SKU
V9781349725137
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About . Ed(S): Sriram, V.; Bilgin, F. Zeynep
IRFAN AMIR Associate Professor of Marketing, Lahore University of Management Sciences (LUMS), Pakistan MICHAEL A. ANIKEEFF Allan L. Berman Real Estate Institute at Johns Hopkins University, USA FARRAH ARIF Imperial College, Lahore, Pakistan JÓZSEF BERÁCS Budapest University of Economic Sciences and Public Administration, Hungary VITO BOBEK University of Maribor, Slovenia MUZAFFER BODUR Bogaziçi University, Istanbul, Turkey RAJAN CHHIBBA Intrim Business ... Read more

Reviews for Drivers of Global Business Success
'This book, compiled by the international team of experts, is a welcome addition to the emerging markets literature. What differentiates this book from others is that the authors tale a case-based, yet theory-based, research in exploring managerial thought and practices in transition, and offers a state-of-the-art analysis on various stakeholders of the market capitalism in emerging economies around the world. ... Read more

Goodreads reviews for Drivers of Global Business Success


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