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Collaborative Promotions
Daniela Wiehenbrauk
€ 64.65
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Description for Collaborative Promotions
Paperback. Collaborative Promotions presents a novel approach to the improvement of supply chain efficiency through the sharing of information between retailers and manufactures. Readers will find a joint inventory and pricing model, based on empirical data and analysis. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 173 pages, 46 black & white illustrations, 18 black & white tables, biography. BIC Classification: KCH; KJMV5; KJS; KJT; PBT. Category: (G) General (US: Trade). Dimension: 234 x 156 x 9. Weight in Grams: 570.
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a ... Read more
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a ... Read more
Product Details
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
173
Condition
New
Series
Lecture Notes in Economics and Mathematical Systems
Number of Pages
153
Place of Publication
Berlin, Germany
ISBN
9783642133923
SKU
V9783642133923
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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