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Customer Sense: How the 5 Senses Influence Buying Behavior
Aradhna Krishna
€ 54.99
€ 44.11
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Description for Customer Sense: How the 5 Senses Influence Buying Behavior
Paperback. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 198 pages, 1 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KC; KJC; KJM; KJMV6; KJS; KJT. Category: (G) General (US: Trade). Dimension: 158 x 235 x 17. Weight in Grams: 322.
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Product Details
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
185
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349344420
SKU
V9781349344420
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Aradhna Krishna
Dr. Aradhna Krishna is the Dwight F. Benton Professor of Marketing at the Ross School of Business, University of Michigan, USA having previously served as a faculty member at Columbia University, New York University, and the National University of Singapore. Her work on investigating how consumers respond to changes in pricing, promotion, packaging, and branding has been cited in The ... Read more
Reviews for Customer Sense: How the 5 Senses Influence Buying Behavior
A sophisticated, easy-handed elucidation of the practice of marketing to our senses. - Kirkus Marketers have been using sensory experiences to help promote brands for many years to varying degrees of success. It seems to be a hit or miss proposition. In this groundbreaking book, Customer Sense, Aradhna Krishna shows how ... Read more