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Data, Expert Knowledge and Decisions
. Ed(S): Gaul, Wolfgang; Schader, Martin
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Description for Data, Expert Knowledge and Decisions
Paperback. Editor(s): Gaul, Wolfgang; Schader, Martin. Num Pages: 380 pages, biography. BIC Classification: KCA; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 673.
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen ... Read more
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
380
Condition
New
Number of Pages
380
Place of Publication
Berlin, Germany
ISBN
9783642734915
SKU
V9783642734915
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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