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Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research)
John R. McIntyre Anshu Arora
€ 66.30
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Description for Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research)
Hardcover. Global Business Transcendence argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy. Editor(s): Arora, Anshu; McIntyre, John R. Series: International Marketing and Management Research. Num Pages: 143 pages, biography. BIC Classification: KCM; KJC; KJK. Category: (P) Professional & Vocational. Dimension: 224 x 144 x 16. Weight in Grams: 350.
Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.
Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.
Product Details
Format
Hardback
Publication date
2014
Publisher
Palgrave Pivot
Condition
New
Series
International Marketing and Management Research
Number of Pages
143
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137412584
SKU
V9781137412584
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About John R. McIntyre Anshu Arora
M. Banumati, Pondicherry University, India David A. Bell, Savannah State University, USA Anatoly Borodin, Northumbria University, UK R. Chithra, Pondicherry University, India Pinaki Dasgupta, Indian Institute of Foreign Trade, India Suresh Garg, Delhi Technological University, India Anupama Gupta, National Institute of Fashion Technology, India Reginald Leseane, Savannah State University, USA Rajneesh Mahajan, Delhi Technological University, India Vida Marshall, Savannah ... Read more
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