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Reimagining Business History
Scranton, Philip; Fridenson, Patrick
€ 63.20
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Description for Reimagining Business History
Hardcover. How can this field develop in an age of global markets, growing information technology, and diminishing resources? A transnational collaboration between two senior scholars, Reimagining Business History offers direction in forty-four short, pithy essays. Num Pages: 254 pages, 1, 1 black & white line drawings. BIC Classification: HBJK; KCZ. Category: (U) Tertiary Education (US: College). Dimension: 233 x 156 x 23. Weight in Grams: 498.
Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. "Reimagining Business History" prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences. During the past half century, the history of American business became an unusually active and rewarding field of scholarship, partly because of the primacy of postwar American capital, at home and abroad, and the rise of a consumer culture but also because of the theoretical originality of Alfred D. Chandler. In a ... Read more
Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. "Reimagining Business History" prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences. During the past half century, the history of American business became an unusually active and rewarding field of scholarship, partly because of the primacy of postwar American capital, at home and abroad, and the rise of a consumer culture but also because of the theoretical originality of Alfred D. Chandler. In a ... Read more
Product Details
Format
Hardback
Publication date
2013
Publisher
Johns Hopkins University Press United States
Number of pages
254
Condition
New
Number of Pages
254
Place of Publication
Baltimore, MD, United States
ISBN
9781421408613
SKU
V9781421408613
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-17
About Scranton, Philip; Fridenson, Patrick
Philip Scranton is University Board of Governors Professor, History of Industry and Technology, at Rutgers University and editor-in-chief of the journal Enterprise and Society. Patrick Fridenson is emeritus professor of international business history at the Ecole des Hautes Etudes en Sciences Sociales in Paris and founding editor of Entreprises et Histoire. Both are former presidents of the Business ... Read more
Reviews for Reimagining Business History
Reimagining Business History belongs in American history and business collections alike and provides new approaches to understanding the evolution of companies, corporate strategies, and resources. Midwest Book Review An important and provocative book, not only in terms of business history but also in terms of the wider discipline, as the authors' plea for greater interaction with other historians.
Joe ... Read more
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