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Social Influence and Sustainable Consumption
Elizabeth B. Goldsmith
€ 66.97
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Description for Social Influence and Sustainable Consumption
Hardback. Series: International Series on Consumer Science. Num Pages: 199 pages, 5 black & white illustrations, 3 black & white tables, biography. BIC Classification: JMJ; KCA. Category: (P) Professional & Vocational. Dimension: 248 x 164 x 16. Weight in Grams: 446.
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among ... Read more
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among ... Read more
Product Details
Format
Hardback
Publication date
2015
Publisher
Springer International Publishing AG Switzerland
Number of pages
199
Condition
New
Series
International Series on Consumer Science
Number of Pages
187
Place of Publication
Cham, Switzerland
ISBN
9783319207377
SKU
V9783319207377
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Elizabeth B. Goldsmith
Dr. Elizabeth B. Goldsmith’s interest in family resource management was ignited in the 1970s in graduate school at Michigan State University. The journey has since led to teaching at New Mexico State University, the University of Alabama, and Florida State University with Fulbright stays at the University of Malta (2011) and the University of the West Indies (2006). For three ... Read more
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