"Ole Bjerg takes a fresh look at capitalism�s existential ecological crisis from beyond the usual perspectives of growth, de-growth and green growth. He argues that, before we can change our orientation towards growth, we need to understand why we have not changed it already. Bjerg�s philosophical therapy – eco-analysis – might just be what equips us with the thinking to be able to act." Tony Greenham, Director of Economy, Enterprise and Manufacturing, RSA "In this fascinating philosophical reflection, Ole Bjerg draws on the ideas of Slavoj Žižek to show that, in spite of the public opposition between ecological and economic approaches to well-being and the environment, they are in fact mutually constitutive paradigms that shape contemporary ideology and the social reality of nature. This argument casts a new light on issues of growth, justice and sustainability and will be of considerable interest to a wide readership both within and beyond the academy." Arjun Appadurai, New York University