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Global Market Strategies: How to Turn Your Company into a Successful International Enterprise
Michael Neubert
€ 52.64
€ 45.21
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Description for Global Market Strategies: How to Turn Your Company into a Successful International Enterprise
Paperback. Outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Num Pages: 224 pages, 40 halftones, 14 tables. BIC Classification: KCL. Category: (G) General (US: Trade). Dimension: 229 x 152 x 17. Weight in Grams: 348.
In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.
In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.
Product Details
Format
Paperback
Publication date
2014
Publisher
Campus Verlag
Condition
New
Number of Pages
200
Place of Publication
Frankfurt, Germany
ISBN
9783593399454
SKU
V9783593399454
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Michael Neubert
Michael Neubert is an independent lecturer and researcher. He is the founder of the C2NM company2newmarket LLC, which supports organizations in developing new foreign markets.
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