Stock image for illustration purposes only - book cover, edition or condition may vary.
Winning in Asia, European Style: Market and Nonmarket Strategies for Success
Vinod K. Aggarwal
€ 64.73
FREE Delivery in Ireland
Description for Winning in Asia, European Style: Market and Nonmarket Strategies for Success
Hardcover.
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus ... Read more
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus ... Read more
Product Details
Format
Hardback
Publication date
2001
Publisher
Palgrave Macmillan
Number of pages
304
Condition
New
Number of Pages
290
Place of Publication
Gordonsville, United States
ISBN
9780312239138
SKU
V9780312239138
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Vinod K. Aggarwal
VINOD AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He has been at Berkeley since 1980, and from 1991-1994 was Chairman of the Political Economy of Industrial ... Read more
Reviews for Winning in Asia, European Style: Market and Nonmarket Strategies for Success
'Winning in Asia, European Style is an important addition to the strategy literature. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where European companies have entered Asian markets.' - David Baron, Stanford Business School