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Managing Green Issues
Tom Curtin
€ 61.51
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Description for Managing Green Issues
paperback. Num Pages: 205 pages, biography. BIC Classification: KCN; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.
Product Details
Format
Paperback
Publication date
2000
Publisher
Palgrave Macmillan United Kingdom
Number of pages
205
Condition
New
Number of Pages
205
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349422968
SKU
V9781349422968
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Tom Curtin
TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company that specialises in the management of green issues and is a freelance business writer and journalist. For more information visit his website at www.greenissues.com
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