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Marketing Driven Strategy: Process for Creating Value
George S. Day
€ 4.99
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Description for Marketing Driven Strategy: Process for Creating Value
Hardcover. Some minor wear from previous owner, but remains a fine copy in fine dustjacket
Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - "in the trenches". Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.
Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - "in the trenches". Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.
Product Details
Condition
Used, Very Good
Publisher
Free Press
Format
Hardback
Publication date
1990
Number of Pages
405
Place of Publication
New York, United States
ISBN
9780029072110
SKU
KTJ0025323
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
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