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The Price is Wrong
Sarah Maxwell
€ 33.99
€ 26.88
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Description for The Price is Wrong
Hardcover. Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Num Pages: 240 pages, , black & white illustrations, black & white tables, figures. BIC Classification: KCC. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 25. Weight in Grams: 446.
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
Product Details
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
240
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780470139097
SKU
V9780470139097
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Sarah Maxwell
Sarah Maxwell, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the ... Read more
Reviews for The Price is Wrong
"... will change your views about how pricing decisions are made and whether a price is really fair." (Supply Management, Thursday 22 May 2008)