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Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy
S. Prakash Sethi
€ 195.46
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Description for Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy
Paperback. Series: Issues in Business Ethics. Num Pages: 331 pages, biography. BIC Classification: JF; KCS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 664.
Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization.
Based on exhaustive and unique research, the book details the Nestlé case and uses it to analyze a number of other major ... Read more
Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization.
Based on exhaustive and unique research, the book details the Nestlé case and uses it to analyze a number of other major ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer Netherlands
Number of pages
331
Condition
New
Series
Issues in Business Ethics
Number of Pages
315
Place of Publication
Dordrecht, Netherlands
ISBN
9789401046114
SKU
V9789401046114
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy
' Sethi's book is an excellent addition to the body of literature on public policy. I highly recommend it. ' Journal of International Business Studies 3 quarter 1994