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Online Intermediaries for Co-Creation
Christoph Kunne
€ 123.04
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Description for Online Intermediaries for Co-Creation
Hardback. Series: Progress in IS. Num Pages: 235 pages, 66 black & white illustrations, biography. BIC Classification: KCQ; KJMV6; KJQ; UNH. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
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This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.
In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.... Read more
Product Details
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
235
Condition
New
Series
Progress in IS
Number of Pages
224
Place of Publication
Cham, Switzerland
ISBN
9783319511238
SKU
V9783319511238
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Christoph Kunne
Dr. Christoph W. Künne received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg, where he was a research associate at the Chair of Information Systems I, especially Innovation & Value Creation (Prof. Dr. Kathrin M. Möslein).
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