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Portfolio Management For New Products: Second Edition
Elko J. Kleinschmidt
€ 45.17
FREE Delivery in Ireland
Description for Portfolio Management For New Products: Second Edition
Hardcover. The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. Num Pages: 400 pages, Illustrations. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 234 x 161 x 33. Weight in Grams: 682.
In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose ... Read more
In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose ... Read more
Product Details
Publisher
Basic Books
Number of pages
400
Format
Hardback
Publication date
2002
Condition
New
Weight
684g
Number of Pages
400
Place of Publication
Boulder, United States
ISBN
9780738205144
SKU
V9780738205144
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Elko J. Kleinschmidt
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.Elko J. Kleinschmidt is professor of marketing and international business and director of the ... Read more
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