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Profitables Markenmanagement
. Ed(S): Gottgens, Olaf; Gelbert, Adel; Boing, Christian
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Description for Profitables Markenmanagement
Paperback / so. Editor(s): Gottgens, Olaf; Gelbert, Adel; Boing, Christian. Num Pages: 355 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 617.
Product Details
Format
Paperback
Publisher
United Kingdom
Number of pages
355
Condition
New
Number of Pages
355
Place of Publication
Wiesbaden, Germany
ISBN
9783322912572
SKU
V9783322912572
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Gottgens, Olaf; Gelbert, Adel; Boing, Christian
Dr. Olaf Göttgens ist Chief Executive Officer (CEO) der BBDO Consulting und Holding Partner der BBDO Germany. Adel Gelbert ist Managing Partner der BBDO Consulting und Leiter der Practice Group "Strategic Brand Management". Dr. Christian Böing ist Berater bei BBDO Consulting.
Reviews for Profitables Markenmanagement
"Herausgeber Olaf Göttgens, BBDO Holding- und Consulting-Chef, und seine Mitstreiter Adel Gelbert und Christian Böing bieten dafür über 31 Autoren auf, darunter veritable Professoren wie Joachim Büschken, Andreas Herrmann und Bernd W. Wirtz." Horizont, 23/2004