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Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Solberg
€ 173.10
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Description for Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Hardcover. Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. This title is suitable for students both at the graduate and doctoral levels, and for researchers in this particular field. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 388 pages, 1, black & white illustrations. BIC Classification: JHBL; KCLT. Category: (P) Professional & Vocational. Dimension: 157 x 231 x 32. Weight in Grams: 666.
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally, the dynamics of such relations. The volume should be seen as a continuation of a stream of literature that has emerged over the last five to ten years. This volume is more concerned with the phenomena under ... Read more
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally, the dynamics of such relations. The volume should be seen as a continuation of a stream of literature that has emerged over the last five to ten years. This volume is more concerned with the phenomena under ... Read more
Product Details
Format
Hardback
Publication date
2006
Publisher
Emerald Group Publishing Limited United States
Number of pages
388
Condition
New
Series
Advances in International Marketing
Number of Pages
388
Place of Publication
, United States
ISBN
9780762312863
SKU
V9780762312863
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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