REIN MASTERFULLY CAPTURES WHERE [CONSUMERS] HAVE BEEN AND WHERE THEY DREAM OF GOING. --FORTUNE PRAISE FOR THE END OF CHEAP CHINA Brilliantly written. --Financial Times Rein combines elegant writing and methodical research. Years of working in China have given him access to important players. Incisive interviews with billionaires, business executives, government officials, and migrant workers guide the pulse of the narrative . . . essential reading. --USA Today Engaging. Full of vivid anecdotes from Chinese billionaires to senior party officials and even prostitutes. For any foreigners thinking about doing business in the Middle Kingdom, The End of Cheap China is a good place to start. --Reuters Must-read. --Consulting Magazine A lively read. --Straits Times An inside look. --Industry Week Compelling, engaging, informative. --The Cayman Islands Journal Lively, well-written book. --South China Morning Post Engaging, highly readable style with real-life examples from vast catalog of China research. For good measure, Rein wedded into China's elite, marrying the granddaughter of 1980s Politburo chairman Marshal Ye Jianying --Asia Times