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The Fortune Sellers
William A. Sherden
€ 47.99
€ 37.31
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Description for The Fortune Sellers
Hardcover. An ambitious, intelligent, and very readable guide to understanding our present and our future. "-Harry Beckwith, author of Selling the Invisible No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. Num Pages: 320 pages, illustrations. BIC Classification: JFFR; KCJ. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 163 x 28. Weight in Grams: 650.
An ambitious, intelligent, and very readable guide to understanding our present and our future."-Harry Beckwith, author of Selling the Invisible
No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future.
In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, ... Read more
An ambitious, intelligent, and very readable guide to understanding our present and our future."-Harry Beckwith, author of Selling the Invisible
No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future.
In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, ... Read more
Product Details
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Number of pages
320
Condition
New
Number of Pages
320
Place of Publication
New York, United States
ISBN
9780471181781
SKU
V9780471181781
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About William A. Sherden
WILLIAM A. SHERDEN is a consultant to international corporations such as AT&T, Citicorp, and Dunn & Bradstreet, and offers advice on strategic planning and improvement. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. As a consultant, Sherden is a recognized expert on business forecasting, and has ... Read more
Reviews for The Fortune Sellers
"All in all, The Fortune Sellers is a very interesting and valuable book - well-written, well-documented, with an abundance of graphical illustrations and an extensive bibliography for those who wish to pursue the subject further."
Knight-Ridder News Service
Knight-Ridder News Service