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The Luxury Market in Brazil. Market Opportunities and Potential.
Claudio Diniz
€ 65.62
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Description for The Luxury Market in Brazil. Market Opportunities and Potential.
Paperback. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. Num Pages: 195 pages, biography. BIC Classification: JFC; KCL; KJMV6; KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
Product Details
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
195
Condition
New
Number of Pages
181
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349492459
SKU
V9781349492459
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Claudio Diniz
Claudio Diniz is the Vice-Coordinator for the Luxury Commission at the French Chamber of Commerce, Brazil, the Coordinator of the MBA in Luxury Management at two Universities in Brazil, and is the CEO at Maison du Luxe, a consultancy specializing in events management expertise. He writes a monthly column on luxury trends and insights for Luxus Magazine and is author ... Read more
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