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Winning in Asia, U.S. Style: Market and Nonmarket Strategies for Success
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Description for Winning in Asia, U.S. Style: Market and Nonmarket Strategies for Success
Hardcover. This work focuses on understanding the market and non-market strategies employed by American firms to boost their share of the developing Asian market and to rally the United States government in support of their initiatives. Editor(s): Aggarwal, Vinod K. Num Pages: 292 pages, biography. BIC Classification: 1F; 1KBB; KCL; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 21. Weight in Grams: 448.
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and are now positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and non-market strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book ... Read more
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and are now positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and non-market strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book ... Read more
Product Details
Format
Hardback
Publication date
2003
Publisher
Palgrave Macmillan
Number of pages
296
Condition
New
Number of Pages
279
Place of Publication
Gordonsville, United States
ISBN
9780312239114
SKU
V9780312239114
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
VINOD K. AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He is the founder and Editor-in-Chief of the journal Business and Politics. Aggarwal's books include Liberal Protectionism, ... Read more
Reviews for Winning in Asia, U.S. Style: Market and Nonmarket Strategies for Success
"Competitive success in Asia requires much for which standard Western texts just don't provide the answers. Winning in Asia, American Style combines a mature sense of how local politics, culture, and organization impact on foreign firms, and a clear-headed, realistic understanding of what corporate strategy requires. The cases, selected by one of America's leading political economists, are well-done, and well-integrated ... Read more